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This domain ir.nightfood.com states the following, "To learn more about the multi-billion dollar nighttime snack industry,." We observed that the website said " In its Food and Drink Trends 2017 report, leading marketing intelligence agency Mintel identified nighttime specific food and beverages as one of the most compelling and category changing trends for 2017 and beyond." It also stated " At NightFood, we believe were pioneering the next multi-billion dollar category, changing the way regular people snack at night." The header had night snacking as the highest ranking keyword. It was followed by nighttime snacking, nightfood, and nighttime nutrition which isn't as ranked as highly as night snacking. The next words the site used was late-night cravings. marijuana was also included but could not be seen by web crawlers.